Lead Nurturing and Welcome Series Emails
Salesforce Solutions: Greenbelt Alliance implements their lead nurturing, newsletter and series email campaigns with Predictive Response.
The Vast Figures of Email Marketing
Despite the increasing influence of social media marketing, email marketing remains the most important aspect of digital marketing. A personal email account is almost mandatory to have nowadays, and businesses can take advantage of this by sending tailored emails to targeted subscribers. The following statistics from this Social Mouths article will change the way some
The Quick Guide To Winning Email Marketing
Of course, you work hard to obtain email addresses. From ad campaigns that link to a landing page, all the way to the native work you are doing on your website. You want a reward for this work. That means you need to follow some guidelines to be successful in email marketing. We will discuss
Nano Targeting: Bringing Specific Messages To The Masses
When speaking to a large audience, you are on the spot to try to create a message that makes sense for a wide variety of people who may be present in the audience. The same can be said of a marketing campaign, at least in the past. No Longer Shouting To The Crowd The rise
5 Signs Your Campaign Automation is Broken
You’ll feel it when it happens. When you’re spending all your time managing campaigns and all the good leads seem to land with your competitor.Below we have identified some of the common signs that you need to evolve your marketing beyond batch and blast.You Can’t Target the Right ProspectsYou suffer from a “one size fits
5 Ways to Lower Your Spam Rate
Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per
Nano Targeting Makes Communicating to Very Specific Audience Possible
One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and
How to Make Bulk Email Newsletters Personal to Your Target Audience
It's easy to create a personal experience for your readers, in the midst of your bulk email campaign. However, to do this you must give them real value. Even if a reader understands that thousands of people are reading the same message, it really doesn't matter to him; as long as he is able to
Targeted Marketing Strategies
At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,
3 Tips to Improve Your Search Engine Optimization
The importance of Search Engine Optimization continues to grow as marketers realize and studies show, that it is the most effective digital marketing strategy. As the importance of SEO grows, so does the complexity for implementing that strategy. Search Engine providers such as Google and Bing, continue to change and modify the criteria for rankings