When it comes to making the sale, there’s nothing faster or more effective than speaking directly with your highly qualified leads. One of the most efficient ways to do this is by using webinars and integrating Zoom with Salesforce is one of the best ways to maximize webinar impact.

There are two major Salesforce integrations that do this: Zoom for Salesforce and ZFusion.

These two integrations may look very similar on the surface, but they actually serve different purposes. We’ll go over the differences here.

Zoom for Salesforce

Zoom for Salesforce is a free Salesforce integration provided by Zoom. Install this integration and you can start Zoom meetings with select contacts right from Salesforce. You can track meetings in your Salesforce activity history, manage in and outbound sales calls with a soft Zoom phone dialer, and take notes in Zoom phone dialer during calls, saving them in your Salesforce contact record after the call.

In essence, Zoom for Salesforce allows you to work with Zoom from Salesforce, essentially adding Zoom as an integrated Salesforce tool.

ZFusion

ZFusion, provided by Predictive Response, is an affordable paid app that is built to support automation around your Zoom Webinar Marketing. Put simply, ZFusion bridges Zoom and Salesforce, talking to both apps to automate a range of tasks you would otherwise have to do manually

ZFusion can add webinar data to Salesforce in real time, automatically create Salesforce campaigns for webinars, help track attendees and add registrant information to Salesforce, and even help Salesforce analytics by syncing Zoom data to Salesforce.

With ZFusion, data goes both ways, opening up a wide array of options. For example, you can simply start a webinar in Zoom and all the necessary work in Salesforce happens automatically. Coupled with Predictive Marketing, you could then email registrations directly through Salesforce. Get feedback, follow up with potential customers, and promote the next meeting, all without breaking a sweat.

ZFusion vs. Zoom for Salesforce

	ZFusion	Zoom for Salesforce
Launch Zoom from SalesForce	No	Yes
Manage Sales Calls	No	Yes
Automatically Sync Call Notes	Yes	Yes
Manage Webinar Registrations	Yes	Yes
Automatically Create Salesforce Campaigns	Yes	Yes
Measure Webinar Success in Salesforce	Yes	No
See Contact Zoom History	Yes	No
Automatically add engagement data in Salesforce	Yes	No

ZFusion and Zoom for Salesforce Working Together

As you can see from the comparison table, ZFusion and Zoom for Salesforce serve different purposes – with some crossover. Used together, they make a powerful combination for making your Zoom webinars powerful and efficient, making it easy to grow and find new high-value customers.

If you’re ready to find out for yourself just how powerful this combo can be, you can do so with no risk. Just sign up for your free trial of ZFusion and get started right now.